TuneCore, the leading development partner for self-releasing artists—owned by Paris-
based Believe, one of the world’s leading digital music companies— has announced a series of local partnerships, workshops, and events intended to elevate the Cebuano music scene. TuneCore now offers independent artists from Cebu and other cities in VisMin the ability to release their music on the most popular digital stores & platforms like Spotify, Apple Music, TikTok, YouTube, Tidal, and more, through the company’s UNLIMITED distribution plans. Artists on any TuneCore UNLIMITED plan can release as much music as they want to audiences around the world while keeping full ownership of their music and retaining control over their career.
Earlier this year, during a workshop with 50 independent artists from Cebu plus representatives from Spotify and YouTube, TuneCore’s Regional Head for Southeast Asia, Cyrus Chen, shared the company’s goal of pushing local-first initiatives to better serve the artists in the region. According to Chen, “There is a lack of education among local independent artists on how to kickstart their careers as well as a lack of performance opportunities in the region. This is where TuneCore comes in, developing workshops and masterclasses on behalf of artists and establishing a community hub to ensure more regular activations in Cebu.” TuneCore Country Coordinator Bong Address adds, “TuneCore is very hyper-local. We have local teams on the ground that speak the native language to pursue partnerships with key players in the industry. Through these collaborations, we support the local music industry by providing funding to community hubs and working with TuneCore ambassadors to organize workshops and gigs, and reach larger audiences.”
In Cebu, Making Space is now TuneCore’s official Community Hub, providing a venue where local indie artists can stage gigs and share their music to larger audiences. Making Space is a co-making space that consists of a Makerspace for woodworking, digital fabrication, crafting, and other creative endeavors; a Tea Shop & Gallery for small art exhibitions; and a multi-use Studio where all the events take place. TuneCore is the perfect partner for Making Space because of its independent spirit and its vision of providing a space for all artists, musicians, and creatives to pursue their passions. In the past year, Making Space has already become a home for many indie artists, fostering a community of musicians across all genres, from hiphop and pop to punk, hardcore, and everything in between.
Representing the Cebu music scene is TuneCore Ambassador Bobbi Olvido, a musician, producer and events organizer based in Cebu City. He has been active in the indie music scene for the past 16 yearsas a member of different bands and projects including Sunday Sunday, Foc Fashion, Kubra Commander, Coney Reyes On Camera, Soda Can Genie, The Spirals, Snubear, Red Twin Motel, Concave and Sheila and the Insects. He also runs John Bottles Events, a DIY events production that produces small to medium scale shows to help uplift the Cebu indie music scene. Bobbi is a representation of the DIY spirit in the industry, supporting various artists through gigs under John Bottles production, collaborating with other musicians, and even attending different music events from other production outfits - he truly embodies what it means to be a local indie musician.
Exciting things are happening to Cebu’s music scene and, by partnering with Making Space and Bobbi Olvido, TuneCore is investing in the development and amplification of local Cebuano talent. Don’t miss out on upcoming gigs and workshops by following Making Space, TuneCore Philippines, and John Bottles Production on FB and IG @cebumakingspace, @tunecore.ph, & @johnbottles032.
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